I’m Elina – a writer, communicator, and observer of cultural undercurrents.

I’m looking for a job that combines writing, foresight and strategic thinking.

Who I am

My background blends marketing, communication, future thinking and design. I’ve worked in creative agencies as a Copywriter, steered trend-focused insight work, and completed courses in Futures Studies at the University of Turku.

What drives me is curiosity: Why do people behave the way they do? How do values shift? Where is our culture headed? These questions guide everything I do.

What I offer

I turn observations and weak signals into insights and insights into action. In recent years, I’ve focused on:

  • Foresight and trend analysis: I founded and developed a Trend Team within a marketing agency, which identified and analyzed weak signals to support client work. Read more here.

  • Content design and communication: With a background in writing and strategic content creation, I specialize in making the complex understandable and compelling.

  • Multi-disciplinary thinking: I combine perspectives from sociology, design, and business, allowing me to connect dots across fields.

My approach

I’m not keen on buzzwords or surface-level trends. I dig deeper: What does a signal tell us about the future of work, cities, culture or human behavior? I believe foresight is most powerful when it supports real decisions. You’re welcome to read more about the Signals & Scenarios I’ve observed.

Let’s connect

I’m based in Turku, Finland. I’m open to employment opportunities from insight-driven content to research and foresight work. I’m able and willing to travel.

If you’re looking for someone with sharp analytical thinking, creative communication skills, and a strong future-facing mindset, I’d love to hear from you.

Check out my work history and education background.

How my colleagues have described me

“Elina is assertive, calm, professional and a truly caring person.”

“Ellu is really sharp and has a can do attitude towards all work! She’s also super funny, which is visible in her texts as well.”

“hypehypehypehype! You know that this lady has made a real difference with insights and trends lately! Her work has really helped, ELINA FOR EUROPEAN PARLIAMENT!

“Ellu is damn good at presenting and takes people beautifully into account. The client falls in love.”